This isn’t just coaching,

it is comprehensive,

personalized guidance

into the greatest state

of well being you have

ever experienced.

In classic alchemy, Prima Materia represents the

unformed and essential substance, a foundation for all

existence and transformation.

  • This service is for establishing a baseline of wellness and a guided path for optimal vitality. It is the most in-depth approach to improving health on the market today. If you are tired of guessing, and fed up with not reaching your potential, Prima Materia could be for you.

  • This is a 1-3 month, comprehensive, private engagement with our entire team. It including:

    •Full functional testing panels (Dutch Plus, GI map, and allergen blood test) to substantiate our protocols and follow-up testing to validate the results.

    • Bi-weekly consultations and 24-hour availability. Get instant access to our entire coaching team.

    • A fully customized and dynamic program that details a nutrition and training plan, supplementation regiment, and lifestyle guide.

    • Our functional health starter package. This includes: Whoop band and FitIQ membership, Full spectrum 10k morning lamp, personal red light, hygiene kit (free of toxins, PFAS, and endocrine disrupting chemicals) self-care products, fitness and mobility kit, and red-eye recovery package for travel.

    • Includes our travel concierge. We research and recommend places to stay, eat, train, and recover. We organize bodywork and services that help reduce the stress from travel and keep you on the road to progress.

  • Apply by clicking the link below to see if you qualify for Prima Materia.

Our Premier Concierge and Coaching Service

Unlock your full potential with a service designed to identify and overcome the barriers holding you back from the performance and lifestyle you desire. Step by step, we guide you toward a life of unparalleled health, vitality, and fulfillment.

What You Can Expect
Experience a transformative journey to a new level of well-being—one that redefines what health and vitality mean to you. Feel better than you ever have and have the tools to sustain it.

Cutting-Edge Functional Testing
Our process begins with state-of-the-art functional testing that goes far beyond standard health assessments like routine bloodwork or annual physicals. Instead of offering a mere snapshot, we dive deep into the function and status of your major organs, hormonal pathways, and biological rhythms (such as your diurnal patterns).

If needed, we conduct additional advanced testing, such as comprehensive GI mapping, hormone analysis, or allergen testing, to gain a complete understanding of your unique biology. Our exhaustive interview process—one of the most thorough in the industry—ensures we uncover every detail necessary to craft a personalized plan for your success.

Fitness as a Foundation for Health
We view fitness not just as a measure of health but as a powerful tool to enhance it. By analyzing your energy systems and their related behaviors, we develop strategies to positively influence your physical and mental performance.

Our approach integrates physiology and psychology, helping you overcome common mental barriers through physical improvement. With the guidance of a world-class coach, you’ll align your physical state with the full potential of your mental capabilities.

Personalized Nutrition for Peak Performance
Nutrition is one of the most powerful tools for enhancing human performance. That’s why we create custom-tailored nutritional strategies based on your unique biology, lifestyle, and preferences.

We consider every aspect of your life—family dynamics, travel, social commitments—and layer on cutting-edge performance protocols to ensure your diet becomes a key driver of your success.

A New Era of Healthcare
This is more than just health optimization—it’s a complete reimagining of what well-being can be. Fully realized vitality. Elevated performance. A life without limits.